7 Aug

Color Apocalypse Entrepreneurship gets smart with 2 usersTap the communication power of small and me

domestic online advertising alliance T2C general manager Dan Jun told reporters, "from the network marketing alliance in the past, now the aggregation of small brand marketing website traffic no longer CPA each behavior cost as the main way of price strategy, because the brand is more emphasis on communication effect rather than marketing results, the effective exposure of the target population it is these advertisers really want to achieve. When we analyze the marketing strategy of advertisers, we find that the main part of the exposure is creativity, and creativity is often distributed at two points in the advertiser’s Internet marketing activities: advertising and post click pages."

, but into the Web 2 era, all this has undergone a fundamental change, mainly around how to create a company, the entire economy has changed. Entrepreneurial costs are lower and entrepreneurs are no longer

has been advocating ROI ROI of the traditional business of the eyes, the Internet has become a new media platform can produce value, and how to use a large number of small and medium-sized websites to achieve good marketing results, has become the problems to be solved in the next step of marketing. Intentional web sites have become a very important model.

photo sharing application Color CEO and co-founder Bill · Nujarn Bill NguyenThe reason for the


it is widely noted that human, technological, and corporate changes have taken place, but little attention has been paid to the changes in Entrepreneurship in Silicon Valley. Nujarn did not notice this when he launched Color, but to make matters worse, someone familiar with the matter said that Nujarn was ignored when someone explained all this to him.

Samsung mobile phone is a good case. In the first quarter of 2007, Samsung launched a new marketing program based on content implants. Korean drama "Palace", through the use of mobile TV characters to send brand and product information to the target audience. At the same time, manufacturers of this marketing project on the online part of a clear demand: hope that through technical means to advertising creative content to love Korean dramas and popular Korean culture audience. During the implementation of the project, T2C launched all creative strategies for Samsung mobile phones from video advertising. Content oriented strategy of T2C accurately to the creative advertising on the Internet for the very content, most of which are small, with a strong personal website, more than the traditional marketing mode of comprehensive portal several times and click effect and economic cost, effectively proved brand polymerization is a very high degree of investment return means. In addition to Samsung mobile phone, it also provides support for Dopod, KIA, OLYMPUS, Volkswagen, Davidoff and so many customers brand advertising plan.

there are many factors leading to the decline of the Color today, the main reason is: in 1999 2000 after a successful business, has undergone tremendous changes in the Silicon Valley business, and the lack of understanding of these changes Nujarn.



this is a curious contrast. Color is a completely different company created in a completely different time and field. Why compare its financing to the amount of shlf1314’s financing?

is that Nujarn was in a different time before the creation of the two companies, when the first round of financing was important. Because at that time, the Internet is still new, the number of Internet users is relatively small. Winning an investment means having more resources, buying expensive domain names, launching a stylish product, and engaging in large-scale marketing campaigns.

even worse, Color won $41 million in foreign investment without winning any user. Nujarn also said that Sequoia Capital believes that Color’s creativity is bold, so the investment in Color is equivalent to their initial investment in shlf1314 two times. Nujarn’s comments almost made headlines in the big media.

Color fall Apocalypse: Entrepreneurship into 2 users become smart

in the "handsome" view, "online advertising alliance way, not only for the majority of brand advertisers to find opportunities for blue ocean, but also to promote."

T2C will define such marketing model for T2C Branding, which focuses on the website more than 20 million various types of how to effectively organize T2C’s cross platform brand publicity, in the implementation process, the two most critical step is to launch strategy and creative performance. T2C technology through the integration of different orientation, including geographical orientation, content oriented and user behavior orientation, to achieve a relatively efficient target user arrival rate, thus providing the possibility for advertisers to implement the online dissemination of accurate.

that sounds a little surprising. But when I posted the news on Twitter, the most common response was: what, Color still,

reported that the photo sharing application Color CEO and co-founder Bill · Nujarn Bill Nguyen has been missing from the company for several months.


releases a new service that really doesn’t guarantee success, but nothing worse than releasing Color. Nujarn’s ambitious ambitions for Color kept some reporters on the sidelines, but his ambitions were not reflected in the real product. In millions of picture sharing sites, Color is just one of them, and the user interface is pretty bad.



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